We harness talent and creativity across the globe, transforming every project, from the modest to the monumental, into a visually stunning reality.
We're not just another agency; we are your creative partners, committed to making every project a big deal.
ABOUT
OUR STORY
In the city that never sleeps, Big Deal Creative Agency was born from a spark of passion and a necessity for authentic storytelling. Leomary Rodriguez, a creative force known online as Directed By Leo, recognized a void in the narrative landscape. With over a decade of experience weaving stories for icons like Nike, Crunchyroll and P&G, she founded an agency where every project is revered, every detail matters, and every client’s vision is realized with unwavering dedication.
Our roots are in NYC, yet our teams span across the US and worldwide.
With a team as diverse as the city we hail from, Big Deal Creative Agency thrives on collaboration and partnership. Our milestones speak volumes, from reaching remarkable revenue goals to fostering partnerships with Fortune 500 companies and community-focused organizations alike.
We’re not just telling stories; we’re creating cultural dialogues, ensuring every voice is part of the narrative.
We invite you to explore how we work and meet our team—visionaries, strategists, and creators all committed to making your mission a big deal.
THE TEAM
Leomary Rodriguez
she/her/ella
FOUNDER + CREATIVE DIRECTOR
Leomary is the first point of contact for clients, and new business, expertly assessing your needs and assembling the perfect team to bring your project to life.
With a keen eye for creative direction, she ensures that results not only meet but exceed the unique vision and goals of each project.
Carlos Vessup
he/him/el
LEAD VIDEOGRAPHER + PHOTOGRAPHER
Carlos , our lead photographer and videographer, brings over five years of expertise into capturing life’s authentic moments through his lens. With a knack for telling poignant stories, Carlos leads our on-ground teams, transforming every project—from intimate portraits to grand events—into a visually stunning narrative. His dedication ensures each shot not only reflects beauty but resonates deeply, creating lasting memories and meaningful connections.
Adiana Rivera
she/her/ella
LEAD VIDEO EDITOR
Adiana, our seasoned Lead Video Editor, brings her extensive experience working with documentaries, branded projects, and commercials to Big Deal Creative. With a proven track record of working with prominent clients like Hulu and Netflix, Adiana expertly crafts compelling narratives that not only evoke emotion but also drive social change. Her commitment to authenticity and passion for visual storytelling ensure that every project achieves unparalleled excellence.
Angel Castro
he/him/his
DIGITAL MARKETING + SOCIAL MEDIA SPECIALIST
Angel Castro is a dynamic Digital Marketing Specialist and Creative Strategist with over five years of experience in developing impactful marketing strategies. With a background in both traditional and digital marketing, Angel has spearheaded successful campaigns for various industries. Angel’s expertise in content strategy, media buying, and data analytics has driven measurable growth across paid social platforms like Meta, LinkedIn, and YouTube. As a graduate student at Pace University studying Marketing Analytics, Angel combines creativity with a deep understanding of data to deliver innovative solutions. Passionate about community engagement, Angel has led marketing efforts for the Yonkers Pride Festival and is always exploring new ways to connect with audiences.
