BIG 
DEAL

ideas42, a forward-thinking research organization, approached us with the goal of empowering local Bronx business owners to promote their locations as versatile venues for community activities. The objective was to create promotional and biographical videos that highlight the potential of these spaces as integral parts of the Bronx's vibrant community life.

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Deliverables: Our task was multifaceted: to develop a coherent message and tone for the videos, meticulously plan and execute the shooting process, and handle all aspects of production—from camera work, budget to sound recording. The project culminated in the creation of a promotional event video alongside several biographical short-form videos, each telling a unique story of the local venues and their owners.

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The project required extensive collaboration in all stages of production. From the initial conceptual discussions to creating detailed shot lists, our team worked hand-in-hand to ensure each frame was purposeful. We directed and recorded with precision, managing lighting and sound to enhance the storytelling. In the post-production phase, our expertise in video editing was crucial for refining the visuals and narratives. 

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Results: The promotional video and accompanying shorts successfully conveyed the multifunctionality of Bronx venues, engaging the local community and inviting them to see these spaces in a new light. Our work demonstrated not only technical proficiency across all stages of video production but also our ability to work seamlessly as a team. The videos effectively captured and communicated the client’s vision, resulting in increased visibility and interest among the target audience. Additionally, these materials serve as powerful tools in ideas42’s funding efforts, providing compelling evidence of the project's impact and potential to attract future sponsors and partners.