BIG 
DEAL

Working with Nike and Recess Studios, we led the creative direction of a campaign celebrating wellness influencers and entrepreneurs in NYC, spotlighting Janice, founder of Drip Sweat & Juice Bar and Maga, founder of Antevasin.

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Project: This campaign focused on two core elements: highlighting Janice’s integral role in her community and emphasizing Maga’s impact through bilingual wellness events. The goal was to showcase their unique narratives and community contributions while highlighting Nike's new collection. 

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Our agency spearheaded the creative direction, aligning Janice’s vibrant activities with Nike's brand ethos and capturing Maga’s mission through strategic video treatments and mood boards. Responsibilities included developing comprehensive briefs and directing photo and video production efforts for culturally resonant portrayals.

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Results: The campaign effectively highlighted our agency’s capacity to handle diverse narratives and lead creative teams under tight deadlines. The campaign captivated distinct audience segments, significantly enhancing Nike’s involvement with community-centric wellness initiatives. Impressively, the content reached over 600,000 followers on Nike's social media platforms, demonstrating a substantial impact and broadening the campaign's influence.