BIG 
DEAL

Pink Root Products sought to enhance their brand visibility and connect deeply with their audience by showcasing their commitment to natural, plant-based hair care solutions. The project aimed to create captivating commercial photography and a brand video that not only highlighted the effectiveness of their products but also shared the inspiring story of their founder.

​

Deliverables: Our deliverables included a collection of high-resolution lifestyle photographs shot in a studio setting, featuring models to embody the brand's target demographic and showcase the products in use. Additionally, we produced a brand video that combined an intimate interview with the founder—exploring her "why" behind the brand—with b-roll footage that highlighted her hands-on involvement with the products.

 

Scope of Work: In collaboration with Pink Root’s marketing team, we meticulously planned the studio photo shoots to ensure each image reflected the brand’s essence and appealed to both prospective customers and brick-and-mortar shops. For the video, we carefully crafted interview questions to draw out the founder's personal story and commitment to creating solutions for curly hair, integrating this with engaging b-roll to enhance the narrative's authenticity and impact.

 

Results: The studio photographs provided Pink Root with compelling visual assets for digital and print campaigns, effectively showcasing the brand's identity and quality. The brand video resonated deeply with viewers, illustrating the founder's passion and authenticity, which not only enhanced customer engagement but also strengthened the brand's credibility and appeal to retail partners. This project showcased our agency's ability to blend strategic photography with authentic storytelling, producing content that genuinely connects with and expands the brand's audience.